Drug Commercialization Services

Product launch delays can turn a potentially successful medication into an unfortunate financial loss if not timely marketed. Minimal drug awareness and previous clinical exposure from the target audience will likely affect the drug future success.

Advantage  

Key success factors:

• Extensive clinical experience from Investigators through participation to core and Investigators initiated studies

• Publication of Abstract or full manuscripts of local performed clinical work prior to product launch

• Understanding the market and key medical needs of the target audience prior to product launch

• Identify Key Investigators and supporters for increasing drug awareness and facilitate market access

• Strong relationship with the target audience (physician, pharmacist, nurses, advocacy group and payors)

• Creating and implementing a sound Marketing strategy and tactical program to support the product positioning

• Rapid drug awareness, fast market access

• Committed and strong Sales, Marketing and Clinical Team throughout the life cycle of the drug

Services Advantage

• Established extensive network of national and international leading experts
• Thorough knowledge of the oncology market, customers base and competitor's products
• Thorough knowledge of strategic positioning of oncology products for maximum impact and profitability
• Extensive experience in bringing oncology products to market quickly
• Proven track record of several successful product launches in oncology, that have captured over 50% of the market in one year
• Continuing support at every stage of product life cycle by analyzing new trends and changes to current medical practice, patient and physician needs, and political environment

Services Expertise

• Evaluating new and existing product potential, product launches strategies and tactics, licensing and acquisition opportunities

• Developing and implementing innovative Marketing 5 years Strategic Plan, Operational and Product Launch plans

• Organising and run Oncology Advisory Board

• Creating and implementing of International Oncology Symposium Scientific Program, National Meetings including choice of International Key note Speakers, creation of abstract book, Symposium Proceedings, and video.

• Creating all promotional concepts and materials for physician and patient.

• Organising press conferences, media relations, promotional campaign ( TV, radio, newspaper)

• Training sales Team regarding disease area, product knowledge, the target market, marketing strategies and tactics to be implemented pre- and post-launch, use of promotional materials and programs.

• Identifying potentially new disease indications and changing prescription trends in the marketplace (e.g. political or clinical changes).

• Health economic evaluations of drug products or health services

• Questionnaire development and administration for survey-type market research

• Medical writing on events during Symposium or International Meetings or Congresses

• Development of promotional concept and material for physician, nurses, pharmacist and patients

• Scientific Literature Review of the competitors

• Translation services of scientific material (English-French-English)

Services Success

Abugaber Canada, Oncology Management Services Team Members has a proven track record of

• Ensuring many successful product launches in several indications in the field of oncology.
• Obtained faster market access.
• Obtained earlier financial return on the investment.

Abugaber Canada, Oncology Management Services provides a personal service tailored to your needs. Whatever your requirements may be, they will be met by an expert who specializes in that field.

Abugaber Canada, Oncology Management Services strives to be different - to give you a level of service, expertise, and professionalism that is unparalleled in the industry.

Abugaber Canada, Oncology Management Services, with a dedicated, professional staff and proven track record in oncology product launches, that will support your product early market access, fastest launch to the market, with high awareness while capturing extensive market share.

Abugaber Canada, Oncology Management Services will support your product to reach its full potential and breaking new ground in oncology.

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